Dr. John B. Stark is in his twentieth year of teaching management and organizational studies at California State University, Bakersfield. He has served in various campus leadership positions, including Chair of the Academic Senate and several Senate Committees, Department Chair of Management & Marketing, Associate Dean of the School of Business & Public Administration, and Interim Dean for the School.

Dr. Stark has returned as a professor of management, while also serving as the director of the CSUB Educational Doctorate Program. He entered academia after sixteen years of practical experience in small and medium-sized organizations, in both the private and public sectors. After receiving his PhD in Business Administration from the University of Missouri at Columbia, his primary areas of instruction have been organizational behavior, small business management, and managerial skills, teaching in the undergraduate, masters, and EdD programs. His research is in the development of trust, conflict resolution and pedagogy.

Dr. Stark is also a consultant for area organizations in strategic planning and the development of managerial skills.

“Basics in Employee Values and Attitudes Impacting the Bottom Line”

Values and attitudes underlie, direct and support human behavior. As a result, managers have long known that values and attitudes have strong potentials for directing employee behavior. However, these concepts are often misunderstood and poorly accessed by management. This presentation seeks to clarify the understanding of both values and attitudes and then tie these understandings to practical managerial actions, thus equipping participants with tools to harness the inherent power. Through experiential exercises, participants develop a firm understanding of both the concepts and the practical approaches to applying them.

Learning Objectives

Upon completion of this seminar, participants will be able to:

1. Understand what values and attitudes embody;
2. Demonstrate knowledge of the key elements of each concept; and
3. Apply this understanding in practical ways to direct organizational behavior.