Jeff Butler is an author and workplace strategist who explores human behavior within the working world. His experience spans over 40 industries in 4 continents on how different cultures and employees interact with each other. He studies common threads of behavior in industries such as IT professionals, underground utility workers, police officers to clothing retail chains. In addition, companies like Google, Amazon, John Deere, and Coldwell Banker. As a researcher and practitioner, he also runs a consulting company and a tech company, TrinityFix where he is able to test his ideas in different workplace environments. His ideas have made it to TEDx twice, appeared in dozens of media outlets including two books on human behavior:- The Authentic Workplace and The Key To The New You . Currently, he lives in Dallas, Texas as an out of place Californian.

Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, an applicant tracking software platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 10 years in a row, a feat accomplished by very few organizations in the country. Steve is SHRM-CP and PHR certified, and currently serves as the Utah SHRM State Director. He loves to volunteer. His book, The Hiring Tree: Laws of Applicant Attraction, has helped thousands of organizations across the country rethink the way they approach hiring. One of the hottest releases in 2023, The Hiring Tree will help organizations understand the principles and role of SEO and marketing when it comes to attracting job seekers.