Alice Goldsmith

2019 Speaker

Senior Consultant

Alice Goldsmith is a Senior Consultant with a background in sustainability, entrepreneurship and design. She spent five years honing her branding skills as the owner of a floral design studio, Wild Vase. Alice believes in cross-collaboration; Wild Vase succeeded partly due to strategic partnering with brands such as Shinola, Urban Outfitters and Mara Hoffman.

Alice’s passion for the environment led her to Presidio Graduate School where she received her MBA in Sustainable Management, with a focus on marketing and design thinking. She is interested in leveraging business for the greater good and believes good design is the key to problem solving. In addition to her MBA, Alice holds a B.A. from Wesleyan University.


“Creating a Brand Culture”

Attendees will learn how leading brands have moved beyond brand as experience to brand as culture. They will provide an overview of BrandCulture’s Shared Purpose and Culture Framework principles, a holistic foundation for strengthening and aligning an organization’s culture and employee experience by leveraging six distinct components: Communications, Leadership, Environment, Symbolism, Rewards & Recognition and Structure.

Jon and Alice will facilitate a co-creation activity to explore opportunities for applying these principles across the entirety of the employee experience, spanning Recruitment, Selection, Orientation, Development and Sustainment. By leveraging strategic branding, design thinking principles and culture-building techniques, leaders can not only create educational and engaging employee experiences, but also influence an organization’s brand and culture to more effectively inform and inspire customers and employees alike.